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Transformation of second-hand car dealer and auto finance into a breakthrough
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| Release time：2012.12.24 News source：TAIZHOU ENHONG MACHINERY MANUFACTURING CO., LTD.plastic parts,rubber parts,ball joint,forging parts,stamping parts Browsing number： |
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The last two or three years, the transition has been a car dealer group keywords. From extensive management to the refinement of management, from new car sales to after-sales service, from end-to-locate manufacturers to create their own brand, and many attempts have been early results. Well Hung ball joint understanding with the slowdown of car sales, dealer groups in the past year more than set off a wave of merger integration and market surges. Although dealers overall profitability of the Group and the profit structure has not changed much, but some breakthroughs.
New car sales do not make money, naturally thinking about how to break through. Aftermarket as traditional business of course, is the most rapid and effective profitability to enhance the field. Used car, auto finance, new car sales is directly related to the derivatives business, the Group considered by most to be the most potential market direction.
2011 sales of more than 1,800 new cars, used cars only turnover of more than 500 million, while the United States is the 12 million new cars and 40 million second-hand car. Relatively the car developed countries, domestic used car business is still in the initial stage, the main channel is still independent used car brokers, car source centralized management is not standardized, thus dealer groups in the used car is a huge space to develop. Zhengtong It is understood that two years ago had the layout of the used car business in used car sales concentrated area, such as Inner Mongolia, the establishment of the Group's used car showroom, used-car resource concentration and circulation. Guanghui used car auction network was set up in August this year, the integration of the Group in the resources of the used car stores nationwide, cross-regional auction.
Finance lease dealers Group eager field. Guanghui has set up a specialized leasing companies, finance leasing companies by Battery transfiguration from easy exchange of capital, and hopes to expand personal rental market. Dealers Group is involved in a finance lease, the advantage of network penetration, as well as a large customer base, which is equivalent to a new sales for its dealers. Set up a leasing company in March last year, the Guanghui finance lease sales in the last year, nearly 10,000 cars this year is expected to reach 50,000. 100 Suntory Group in the past financial penetration rate is only about 10% this year, has reached 25-30%. The brand manufacturers also through distributors to promote their own financial and credit services, such as the Audi finance, public finance, but we can also cooperate with the bank to achieve financial purchase, the bank will return to the dealer parts handling fee, which became a dealer new profitability point
China Automobile Dealers Association recently found that changes in survey of listed and non-listed dealer group for the past three years after the listing of the dealer group size and operating income of rapid expansion. Liter, Zhengtong and the Yongda In 2009, the main business income of 13.7 billion yuan, 4.98 billion yuan and 9.1 billion yuan, while in 2011, the three main business income surged to 41.9 billion yuan, 24.4 billion yuan and 226 billion. Without listing dragons Bory and Shandong Yuantong Group, the main business income in 2009 were 100 billion yuan and 10.6 billion yuan, 12.4 billion yuan and 11.2 billion yuan in 2011, respectively, an increase is minimal.
In 2012 at the annual meeting of the Chinese automobile circulation industry, the Well Hung ball joint , the profit structure of the China Automobile Dealers across the dealer's profit structure in 1985, is in rapid transition adjusted. New car sales profit contribution will gradually reduce spare parts and after-sales service business will rise, profit contribution of used car and finance and insurance derivatives business will grow rapidly. |
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