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Steam rises
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| Release time：2014.04.01 News source：Taizhou Skuch Auto Parts Co.,Ltd.tie rod end,rack end,ball joint,stabilizer link,drag link Browsing number： |
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According to Mr Leong to be ball joint understanding, in the automotive industry in the industrial chain, after-sales service in the market of auto parts price is far from the vehicle price competition is fierce, the pressure of the rising its capital has significant release. According to the personage inside course of study to the job 192 elite Chinese auto small plait, since the first quarter of this year, the tyre prices are the most significant, 5% to 10%. At the same time, some other parts of a 20% to 30% on sales prices also rose.
Although larger auto parts industry in China, but the lack of economies of scale, industrial structure is weak, small and scattered state, the overall competitiveness is not strong, the auto industry of our country has many defects: first of all, a lot of auto parts enterprises scale is still small, accessories with more than 80% market share of domestic enterprises is a private enterprise, the vast majority of sales are below 100 million yuan, hardly more than 1 billion yuan in sales of large-scale enterprises; second, the Chinese automobile enterprise r&d spending less, technology innovation level remains to be enhanced, due to the restriction of such factors as capital, talent, a lot of auto companies cannot have greater investment in the technology research and development, although the majority of new and high technology has achieved localization production accessories, but there are still a lot of the core technology in the hands of multinational auto parts enterprises; third, mainly mechanical processing, automobile products market access threshold is low, technical content is not high, not only led to serious qualitative automobile products, also led to the phenomenon of fake and shoddy auto parts play repeatedly.
According to Mr Leong to be ball joint understanding, China's auto aftermarket always has the construction of distribution channels is difficult problem. In today's market booming, many businesses are taking market share, who first established a complete distribution system quickly and efficiently, who is the winner of the market. At present, the domestic market distribution channels basically has the following four categories: 2, 3 generation automotive supplies dealers; Auto, auto parts market; 4 s shops; Maintenance center. According to incomplete statistics, only the distribution channels for auto parts city, there are over 350 auto parts city, domestic auto dealers 25 m. Many small and medium-sized distributors focused on large and medium-sized auto parts city, this model has become the most important domestic auto parts circulation mode.
Market demand has industry development, the existing distribution channel structures, the effect is not ideal, the current situation of the information management is not clear, is bound to produce new, to be able to meet the market products, e-commerce platform. At present more mature comprehensive B2B e-commerce platform alibaba, automobil, etc.), are committed to create more value for the enterprise. Global e-commerce, the characteristics of low cost, high efficiency and interactivity not only changed the production and operation of the enterprise itself, but also deeply affect the distribution channels. The competition between the enterprises, according to Mr Leong ball to be understanding, gradually transformed into a distribution channel competition, who master the efficient distribution channels can be in an impregnable position in the modern fierce competition.
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