|
|
 |
NEWS |
|
"80" after the car did not wave back, 9 "after 0" followed "90 generation" of car choices.
|
| Release time：2014.04.23 News source：Taizhou Skuch Auto Parts Co.,Ltd.tie rod end,rack end,ball joint,stabilizer link,drag link Browsing number： |
| |
This year , "90" has entered the 20 -year-old mark, to mature further in life . The first batch of "90" graduating students will leave college , embarked on jobs. The new generation to take control of their world , they had reconciled obediently stay in the back seat , the steering wheel to control myself , to have their own brilliant car life .
In-depth investigation "90 generation" of car choices, predict the true potential of the future of China 's automobile market . Post survey involved a total of 49.5 million, of which 90 were 28.2 million, accounting for 57 % of the total . More than half of respondents said the car brand very well. Survey data show that 72.64 percent of respondents said they have a driver's license , 17.82 percent said they would obtain in a year. More than 90% penetration of the new generation of driver's license , the future of China's auto market immeasurable potential market. For the plan to purchase 21.49% of respondents said had a car, 27.63% and 31.25% plan to buy a car within a year within three years and , not only that, nearly 60 % of respondents tend to use three to five years to replace the car. "90" the first car and the second car of the time than other age groups come faster and earlier . This will undoubtedly become China 's automobile market in the next three years, the rapid growth can still be a powerful protection.
Car has become the " 90" one of the most talked about , more than half of the respondents said they are very understanding of the automotive brand , familiar with the current mainstream models and approximate price . When the car , the new generation of young people , like their parents, are most concerned about is the cost advantage , accounted for 40% of the total. Look and feel their occupants accounted for 20 %. Become effective after the second choice. The prices , the only all funded by the parents and elders of 15.1% , partly funded by the parents and elders , pay their own account for a portion of 50.8 %. Although parents funded , but they did not blindly choose the car selection expensive cars, 90 car after the budget is not rich, 50,000 -10 million accounted for 35.05 percent of the low-cost , 100,000 -15 million the mid-priced , accounting for 28.69% . Price above 20 million vehicles, accounting for only 16.58% . No matter how much the prices of the budget , "90" will be the first focus attention on personalized models, consider whether good-looking, fun. Concept car features a distinctive new generation , tend to buy small cars around 1.4L , in terms of prefer tiptronic gearbox form and infinitely variable . Terms of color preferences pink, yellow , orange and other bright colors. Favorite significantly better than light-colored interior dark interior , light-colored with metal trim more popular. And "90" on the car has a more emotional appeal , they are often keen to refit and athletic , like to go out with friends who drove by car and track athletics , discussion dream car and automotive expertise , keen on each other transfer experience and so on.
According to industry analysts , many European and American countries , such as the automotive industry in the development of mature , college students and even high school students have a car belonging to a sparse usual things , have their own car in the United States about 70 percent of college students , and many models is aimed at recent graduates students and design, such as the Yaris ( configuration Gallery reputation Forum ) , Fox , are in brilliant color and dynamic driving characteristics of the car to become just graduated college choice. This trend is also about to become mainstream in the country , such as the popular and Chery have launched just graduated from college students to the target consumer group A0 -class models. As time goes on, the potential of the new generation of consumer Once fully released, China 's automobile market will usher in a new round of flourishing trend.
Automobile market , "90" is coming !
" '90 ' Is a car it! " , After a gang of 60 , 70, 80 after smelling exclaimed - speech weird smells , envy , jealousy , have mixed feelings.
" After '90 'to buy a car it! " Exclaimed dealers and car manufacturers , a new car population is on the rise , they dare not neglect.
Gang " kid actor children " like what car ? Parents will pay for it? The loan is not a loan? Oil prices so high, he can stand it? ...... They made this or that problem.
"90" car thing that it exists , is destined to be more and more attention .
Beautiful car of choice
With the probability of "90" appears in the 4S shop more and more, they are ideal models also will buy attention .
According to ex -hung ball joint was informed Cruze , Corolla ( configuration Gallery reputation Forum ) , Tiida ( configuration Gallery reputation Forum ) ...... at the dealership , such economy car , the young general concern , is " 90" preferred object. "The kids are mainly concentrated in the A0 -class car and the A -Class . Sports camp appearance, beautiful colors , is a major factor in their election vehicle " Shanghai Volkswagen Automobile Dealers Chu told reporters.
In addition , the frequency of high publicity , advertising, marketing and creative excellence models, such as Chevrolet Cruze , Ford Focus , also have an impact on the election car in terms of "90 ." "Last year, the popular " Old Boy " when there is a child to be specified and Cruze vehicles , advertising is no trivial matter affecting the movie exactly the same way ! "
Changan Ford Mazda 4S shop , Ms. Ma said , whether it is "90" or " 80" , are all young people care about the extent of the appearance of the car , must be strongly than any other aspect.
Last month, just bought a new POLO Xiao Zhou said: " We '90 ' just work , economy car is preferred, so certainly can not be compared with the tens of million cars on the dynamic performance, but in the shape of our never compromise.
Parents pay more than
Well Hung ball joint machinery FAW Toyota learned from the dealer by the sales office, to their shop to buy a car , " children " are mostly directed to the Corolla , usually a family of three battle together , parents help their children to do the scene staff .
"Now the kids know the car are a lot of people come online until thoroughly studied are , in fact, came just as the parents pay the final mission ," Wang said sales consultant for the author .
SAIC MG Marketing Panjing then noticed another detail in their car in the shop , " 90" family , all- time payment by the parents of children in her impression, there is no requirement of a family car loans .
" General economic strength of a little child at home , many are home already has a car , buy a bunch of kids again ."
Just graduated from "90" is not an independent economic reasons many parents a one-time payment, just do not want to let the children into the community after an increase in the level of economic stress. However , many parents have said the parents to help buy a car , but the expense of keeping a car in future no longer provide a " sponsor ", and this is a good discussion with the child in front of a car.
Than 80 " ShuangQi "
"80" is the wave of the car has not receded, "90" was to follow . Faced with this change , the dealer natural look in the eyes.
"After 90 than 80 ShuangQi ! " Car salesperson admitted that require relatively simple for the car plus another parent funding , "90" when buying a car generally do not have the kind of indecisive tangle .
Crown loose Dongfeng Nissan dealership marketing Cao on "90" chic more thorough understanding , he said, "80" This generation is becoming a mainstay in the community , the corresponding life they face , work pressure business for "90" is larger than many , so the rate of depreciation , fuel consumption, space ...... when buying a car will be a lot of things to consider .
However, the survey also has a considerable number of "90 " indicates that , even if the family has economic strength, will not let parents pocket , relying on their ability to buy a car most chic.
According to the National Bureau of Statistics recently announced a pre-tax salary this year undergraduate university graduates employment survey , Shanghai has contracted for 3,914 yuan . This suggests that in order to lead them to the whole " 90" is gradually becoming a force in the workplace , but also become a fashion model car market potentially important consumer groups. "90" when the automobile market in order to become the main consumer ? To answer this question , we must first analyze the "90" state of the economy . In today's workplace , "90" is just a fledgling " epigenetic junior ." Although in some labor-intensive manufacturing enterprises, "90" for several years seniority , but the vast majority of people are engaged in manual labor, wage levels in the lowest level of the enterprise , in order to save money to buy a car premature. University graduates is undoubtedly one of them high-income class , but because just into the unit , cash-strapped , relying on a few thousand dollars a month salary , short term and can not buy a car.
If you have parents, " sponsorship" , "90" waiting period to buy a car will be significantly reduced. "90" mostly only child , grew up spoiled by their parents , as long as requested by the legitimate , generally can be met. Children to work, you need to buy a car , reasonable in the circumstances are not too demanding , while the Shanghai region generally middle-income families can afford. In fact , many parents are doing . However, overall, there are a lot of " 90" parents would not buy a car for the kids to come up with the deposit , the reason , or economic strength is not enough , or want their children to be self-reliant , with their own money to buy a car . From the "90" itself, most of the work in the future , as if " all of a sudden grow up " - parents who do not want to continue lying , reach out to parents everything ; but to economic independence, their own separate car . Therefore , relying on their own income , will be " 90" car of the mainstream.
Car is not a necessity . Only after solving basic needs , people may have to buy a car with the remaining money. Unlike the previous " 70" , "80" , 90 almost completely along with mobile phones, computers and other technology products and network grew up together , have their own ideas and personality , well-informed , eyes open , the courage to try new things , bold fashion consumer attitudes , brand conscious, quality is not high , the product is difficult to obtain a simple function of their favor. Advanced technology , more functional fashion models is one of their favorites, many people already have read like buying a car , many people have become " family books ." For them, buying a car is a matter of just line up came in to eat, wear, use , play later . In the field and play with high configuration laptop computers, high-pixel digital camera , iPhone, iPad and other digital products with friends , travel is essential. After basically solve these problems, then consider buying a car , the waiting time can not be too short.
"90" single car in the end how long ? According to the general rules of the workplace , the couple into the unit for at least 5-10 years to become the backbone . While only become the backbone , salary compensation possible upgrade to a higher level. The higher the salary income only is it possible to accumulate more "live money" for the purchase of their favorite car. Thus , 5 to 10 years, "90" in order to become the main consumer automobile fashion models . Among them, the high-income part of the outstanding "elite" is expected to be high-class car buyers , and even luxury cars.
This year , the first batch of "90" graduating students will leave the university , embarked jobs. National Bureau of Statistics recently released 2011 Shanghai university graduates employment survey after survey data weighted average undergraduate has signed a pre-tax salary is 3,914 yuan . Undoubtedly, 90 have begun to enter the community , parents salary plus an appropriate starting point , " support " , these people will be replaced after 80 to become fashion models important car market consumer groups , the idea of living , this generation has become widely seen typical characteristics of people . With these young people in the computer, cell phone, start the first major consumer product to start the car , had been "80" about fashion models on the market , I am afraid that the upcoming earth-shaking changes have taken place . So for the new generation , the model which is more suitable for their first car?
Nissan Qashqai
Among the many crossover , the Qashqai considered a good reputation, and sales of products and very high . For young people just entering the community soon , the choice of a utility vehicle , not only to meet the commuting needs, while also able to spare a few friends about the outing , do not worry about space for luggage and passengers problems.
As a Crossover model, Qashqai has a fluid dynamic figure , with a dizzying variety of trendy colors , high waist design breaks through the traditional SUV design, hydrodynamic shape just a powerful car , immoderation fashion charm single from senses it gives a fresh feeling .
Qashqai CVT CVT equipped with 6 -speed manual mode. The new configuration ASC intelligent shift control logic and high- response hydraulic control systems, smart sensors to control the driver's intention , according to the driving dynamic environment , choose the best way to shift the balance of driving pleasure and fuel economy. Qashqai has a high-performance all- independent suspension system . Front and rear independent suspension , with high-speed damping control shock absorbers, can easily cope with a variety of road conditions , comfortable ride . Heightening tension damping spring stabilizer strength , support vehicles in the state of tilt and bumpy driving stability and security , to suppress unwanted body shaking, eliminate body tilt when cornering and the inside of the tire slipping , smooth driving.
In addition, the Qashqai AVM panoramic imaging system with four surveillance cameras holographic image , the driver brought to broaden our horizons , to eliminate dead line of sight . Four ultra- wide-angle camera through the synthesis of the vehicle aerial view of the surrounding environment , not only to facilitate parking , reversing, Big World experience more driving enjoyment in everyday driving .
Finally , real-time monitoring of security systems triple car exceptions , intelligent navigation and provide Business Consulting , a full range of travel services and innovative concept of human intelligence technology that allows owners to obtain comprehensive and enjoyable driving experience attentive service , but also in the quality of the security there are C-NCAP and E-NCAP five-star dual certification to ensure driving safety .
Citroen Sega
Dongfeng Citroen Sega rugged durability has been rational buyers welcome , long mileage and maintenance greatly reduces the maintenance costs of this model . Listed by Champion Edition , Sega has more exclusive details of the design , richer user-friendly configuration and higher cost advantage .
Sega Champion Edition includes 1.6L and 1.6L hatchback version of the sedan version of the four models . Sega Champion Edition premium increase with " large touch screen multimedia entertainment navigation system" , a collection of four functions precise navigation, entertainment , trip computer , reverse image , etc., on the basis of the configuration upgrade , providing more reliable security for the occupants protection. The navigation system with 7-inch WVGA touch screen highlighted figures , preload major cities across the country tens of thousands of complex junctions 3D Virtual Enlargement , just lightly touch fingertips to operate , comfortable and efficient ; first time showing the door is not closed , insufficient amount of fuel , such as reminders and alarm information from the vehicle, nanny occupants of the vehicle makes system management status at a glance ; license plate light type are also equipped with a reversing camera , rear parking sensors combine information , visual display screen reverse image , even in difficulties can control them .
Volkswagen Scirocco
Some people likened Scirocoo Scirocco " hot desert " that as a sports sedan , as agile as wind swept the hearts of the young and trendy . Consequently , if you have a throbbing heart, then Scirocco seems to be playing a family of choice . Scirocco low body and the front quite aggressive , with heavy bumpers and the overall sleek body lines that accentuates the movement of genes , narrow shape seems to imply a wide internal infinite power is waiting to burst . Body interior can also individuality , dents on both sides of the steering wheel can effectively coincide with the palm of your hand , ergonomically designed and equipped with the delicate texture of leather material brought . Steering wheel with shift paddles allow the driver to fully appreciate the pleasure of driving . Volkswagen Scirocco equipped with the most advanced current engine with 7-speed dual-clutch automatic transmission , bringing strong surging power control and endless passion . The high-tech equipment , such as automatic air conditioning system partition , RNS510 Chinese navigation system, electronic differential lock (EDL) and other equipment so that each section of the journey have become to enjoy.
SMART
SMART is a small congregation of choice, but driving on the road is definitely the darling of high retention rates , soaring oil prices , tight parking spaces today , SMART car designed to meet the development of life . Even experienced traffic jam on the road , in the absence of completely blocked , driving SMART drilled gap can easily leave rows queue. As to the question of parking spaces , a standard parking space can stop two SMART, some of the remaining space in the parking lot can also be easily resolved SMART parking problems. In addition to practical everyday life , of course, SMART is a great atmosphere and personality Petty car .
Although SMART, though small, but perfectly formed , its safety performance can not be underestimated , body shape and the material will determine the safety performance, although the small size , but it will bring a sense of security as much as a large car . And SMART is a fun to drive in automatic mode, you can choose a relatively convenient manual shift mode, lever or paddles on the steering wheel to control , it is a fun car . People First price of 100,000 yuan to succeed , make as long as you want , you can become a master of SMART . This is no family pressure on young people, it can be described as tailored .
|
|
|
|
